Meet Joey

Meet Joey- The Hippie Joey Co.- Modern Minimalist Babywearing



Joey: A minimalist, multi-functional, parent assistant. One simple, sleek, luscious, compact piece- sized to fit- eliminating the need for adjustments with straps, buckles, ties, velcro, rings, or snaps, or extra fabric. Unique natural fabrics paired with a bit of love & science create the perfect balance of support & stretch, providing an ideal womb-like environment for baby. 

Joey uses include:

  • Infinity Scarf
  • Pregnancy Support Belly Band
  • Postpartum Support Band
  • Skin To Skin Tank Top 
  • Newborn Womb Pouch
  • Front Carry Legs Out
  • Hippie (Side Hip) Carry
  • Cradle Position
  • Nursing Position
  • Tube Top 
  • Skirt
  • & more!


Scarf. Stretch. Snuggle. Store.



is a HUNTSVILLE, AL based company
dreamed up by a fellow mom of 4 .
Joey was born out of a love for baby-wearing,
but a desire for something
softer, simpler, FASTER, & more versatile.
We combined LUXURIOUS, supple, nature based fabrics
with our UNIQUE design concept, & A PERFECT FIT - to create the ultimate,
Joey's job is to support your
& create an instant WOMB-LIKE environment
to soothe and comfort baby.
It's high- quality , multi-functional, infinity style design,
lends itself to creative uses- limiting waste,
& extending the uses you'll get out of it.
We wanted a product that would not only
make life simpler for mamas (& PAPAS ;),
but that could make a
positive impact on the WORLD
by making EARTH -minded- ETHICAL choices,
supporting MOM & FOSTER focused CHARITIES,
& spreading the LOVE to fellow parents
through empowerment, encouragement , education,
& positive hippie vibes.