It's true.
This beloved little guy has had a quick rise to fame. Once you get to know him, it's easy to see what all the fuss is about.
From expert baby-wrappers around the world, to moms that had nearly "given up" on the idea of baby-wearing, Joey's fans (deemed, "The Mob") are true and loyal.
With its ease of use & seemingly "magical" abilities to soothe & comfort both you AND your little ones, you may wonder how you made it this far without him.
No matter your baby-wearing story, we welcome you to the Joey Mob with arms wide open.
Science backed benefits.
Experts agree... the benefits of keeping your little ones close are immense. Improved sleep, reduced crying, increased milk supply, reduced cortisol in both baby and mother, reduced PPD, more regulated bio-rhythms, establishing deep connection and life-long bond... the list goes on.
But when parents feel overwhelmed by their babywearing options, they are much less likely to make it a part of their daily routine, missing out on all that goodness.
The speed and ease of Joey, paired with the versatility & comfort, has made it the "go-to" option for many parents around the world, regardless of their wrapping experience.